Black Cab Advertising helps with the launch of Ola in Cardiff

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September, 2018

Ola, one of the world's largest ride-hailing companies has launched in South Wales and taxi advertising is part of the promotion mix.

Black Cab Advertising helps with the launch of Ola in Cardiff

One of the world’s largest ride-hailing companies and India's most popular transportation platform, Ola, has launched in South Wales.

The company is looking to sign up black cab and private hire vehicle drivers in Cardiff, Newport and the Vale of Glamorgan.

The company's mobile app allows passengers the option of private hire vehicles and black cabs through one platform.

Ola is working with local authorities with the aim of being available across the UK by the end of the year.

Ola’s entry into the UK follows its successful launch in Australia in February 2018, where it now operates in seven major cities.

Ola now conducts 1 billion rides each year globally, with more than 1 million drivers and 125 million customers in over 110 cities.

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