It's cold outside, errr, not in The Bahamas it isn't!

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November, 2017

As early winter sets in here in the UK, the Bahamas Tourist Office are warming us with a new taxi campaign enticing us to the old colonial paradise.

It's cold outside, errr, not in The Bahamas it isn't! It's cold outside, errr, not in The Bahamas it isn't! It's cold outside, errr, not in The Bahamas it isn't! It's cold outside, errr, not in The Bahamas it isn't!

It’s the second full week of November and we’ve just had the first real cold spell of the early Winter. For many, the summers holidays are a distant memory, and it’s probably too soon to think about booking for Summer 2018.

There is somewhere however that enjoys a warm climate all year round. With a flight time of around nine hours from London, The Bahamas offers tropical tranquillity and a change of scene for those who want a vibe that’s a little more colonial than Floridian.

The Bahamas Tourist Office is keen to bring this message to the populous of London. It has commissioned a fleet of taxis through Black Cab Advertising to spread the message about this year-round holiday destination.

The Bahamas boasts stunning beaches, spectacular snorkelling territory and attractive colonial-era cities. Creating the artwork for the campaign the tourist office wanted to depict some iconic images from The Bahamas, including their swimming pigs!

Pig Beach is a slick of sand on Big Major Cay, an uninhabited island. Unremarkable perhaps, except for one thing, its swimming pigs. How the pigs’ came to make their home here is a mystery. Some say they were stranded by sailors who planned to eat them but never returned from sea, others that they escaped from a shipwreck. Either way, they found their happy ending and spend their days playing in the warm blue waters. There are now about 20 pigs and their piglets living on the beach and they seem happy with daily visits from locals and tourists alike.

Back in the capital, the taxi campaign has the complete support from everybody at The Bahamas High Commission as well as The Bahamas Tourist Office. Pictured is a delegation from the Bahamas Ministry of Tourism and Aviation, outside their offices.  

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