New London hotel turns to Black Cab Advertising to help with promotion

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August, 2017

When Dorsett opened its newest hotel in the City of London, Black Cab Advertising was asked to help with marketing and promotion.

New London hotel turns to Black Cab Advertising to help with promotion

On 21 July a brand new hotel opened in the City. The Dorsett City hotel in Aldgate is the second Dorsett hotel in London (Shepherds Bush being the other). As part of the marketing and promotion mix, Black Cab Advertising (BCA) was asked to arrange a number of full liveried taxis to act as mobile marketing platforms, carrying the message of contemporary elegance in the heart of the City.

BCA had previously worked with Dorsett helping with its Shepherds Bush hotel.

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